Our life are surrounded by colours. There are different types of colours that can represent the way we lived and our emotions.
From Cailin Boyle’s book Color Harmony for the Web” we extract some of the
meanings associated to colour in western culture.
Red: danger, excitement, fire, passion, blood, fight or flight, some sexual connotation.
Purple: Wealth, royalty, sophistication, intelligence.
Blue: Quietness, serenity, truth, dignity, constancy, reliability, power.
Black: Sophistication, elegance, power, rebellion.
White: Purity, cleanness, luminosity, vacuum.
Yellow: Warmth, the sun for many cultures, brightness, joy if little saturated.
Green: Nature, fresh, vegetation, health, green/blues are the favourites of consumers
The application of the psychology of colour understood as conveying emotional information has its maximum exponents in design, architecture, marketing and advertising, more that in Information Visualisation itself.
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